For this project I wanted to make the merchandise also be the marketing for this particular organization.  We always see images of animals in distress and the sad commercials but I wanted to turn that around.  By making the merchandise colorful, fun and using cute hand drawn images my hope is to make it appealing to children.  Those commercials are great but they are mainly marketed towards adults.  I want to include younger adolescents to the marketing spectrum and use these designs to engage children.